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How to Analyse a Competitor’s Pricing & Promotion Strategy Using Saara AI

This guide explains how consumer brand marketers can use Saara AI to analyse a competitor’s pricing and promotion strategy using on-demand, deep market analysis — with the option to create workflows for ongoing monitoring.

When to use this analysis

Marketers typically run this analysis when they need to:

  • Evaluate competitor pricing before a campaign

  • Understand discounting behaviour during peak seasons

  • Enter a new market or category

  • Review pricing drift or margin pressure

  • Prepare for quarterly or annual planning

Saara AI is designed for focused, high-signal analysis, not passive tracking.

Step 1: Choose the brand or competitor to analyse

Start by selecting the brand you want to analyse.

Saara AI works using publicly available and market-visible data, allowing you to analyse competitors without requiring their internal access.

You can analyse:

  • a direct competitor

  • a category leader

  • an aspirational benchmark brand

Step 2: Run an on-demand pricing analysis

Once selected, Saara AI performs a deep brand and pricing analysis that includes:

  • Product-level price distribution

  • Identification of core selling price bands

  • Entry-level vs premium SKU mix

  • Pricing spread across categories

This helps answer:

“Where does this brand really compete on price?”

Step 3: Analyse promotions and offer mechanics

Next, review the competitor’s promotion strategy.

Saara AI highlights:

  • Active and recent discounts

  • Bundle-led vs flat discount strategies

  • Category-specific promotions

  • Campaign intensity across time periods

This allows marketers to understand:

“How aggressively does this brand rely on promotions to drive sales?”

Step 4: Review category-wise pricing behaviour

Pricing strategies often vary by category.

Saara AI breaks down:

  • price positioning by category

  • discount depth across categories

  • focus areas vs experimental segments

This helps teams align their own pricing and promotions with real market behaviour, not assumptions.

Step 5: Create a workflow for ongoing monitoring (optional)

If you want to track changes over time, Saara AI allows you to create custom workflows.

These workflows can:

  • rerun the same analysis periodically

  • alert you when significant pricing or promotion changes occur

  • capture snapshots for comparison across time

This gives you controlled, intentional monitoring — without noise.

Step 6: Interpret insights and take action

Saara AI provides market-driven insights, not final decisions.

Teams typically use these insights to:

  • adjust pricing bands

  • plan promotion mechanics

  • identify over-discounted SKUs

  • align campaign timing with market behaviour

Final pricing decisions should always factor in internal costs and margins.

What this analysis does and does not do

What it does

  • Provides deep, on-demand competitor pricing intelligence

  • Surfaces patterns across products, categories, and campaigns

  • Helps marketers prepare smarter pricing and promotion strategies

What it does not do

  • It does not assume continuous tracking by default

  • It does not access competitor internal data

  • It does not automatically change prices or promotions